- At an advertiser’s discretion, Google Analytics data may be examined in concert with data about the advertiser’s ads that have been shown using the Google Display Network or DoubleClick for Advertisers. Thus, an advertiser can understand how anonymous users interacted with the advertiser’s website after seeing the advertiser’s ads.
- Advertisers may use this data to inform and optimize their ad campaigns.
- Users may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or they may opt out of your use of Analytics by visiting the Google Analytics Opt-out page.
- Third party vendors, including Google, show your ads on sites on the internet.
- Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website.
- You use analytics data to also serve ads based on a user's prior visits to your website.
- Users may opt out of Google's use of cookies by visiting the Google advertising opt-out page. In addition, you may also point users to information on opting out of a third party vendor's use of cookies by visiting the Network Advertising Initiative opt out page.